Watch Design

Nu Pop Movement

Services:Design Client:Glamhouse Group

Nu Pop Movement was launched in 2010 as a design collaboration between Pascal Mouawad and artist Jermaine Dupri. For the 10th year Anniversary of the launch, we designed a new analog/digital smart watch in the spirit of the brand.

Working as the Creative Director of Nu Pop Movement, I was responsible for designing, manufacturing and producing a new collection of unique and modern watches for the collection from concept to creation.