Launching in 2009, the Nu Pop Movement line, characterized by its eye-catching, oversized case, incorporates vivid colors and analog and digital movement, with a funky, fashionable twist. Marking ten years since the launch of the Nu Pop Movement design collaboration, I decided to bring back several analog/digital design concepts to modernize for 2020. Renders created in Keyshot.

Client: Nu Pop Movement | Pascal Mouawad
Services: Creative Direction | Product Design