AD CAMPAIGN

Gildan - Make Your Mark

Services:ProductionSocial Media ContentPhotographyIllustrationAnimation Agency:Periscope

Being a household name in activewear and apparel, Gildan wanted to showcase how each blank garment is an opportunity for vendors and decorators to “MAKE YOUR MARK.”¬†Working in with the creative team at Periscope in Minneapolis, we challenged ourselves to create a unique campaign series to showcase their line of Soft-Style clothing by incorporating animation into our live action shots to bring the creative possibilities to the forefront of their brand.

For this campaign, we delivered a series of six uniquely different animated videos, social media stories as and a full stills campaign for each concept. The challenge was to create each aspect of this campaign a uniquely different combination of stills, video, illustration and animation styles to bring the campaign to life.