Being a household name in activewear and apparel, Gildan wanted to showcase how each blank garment is an opportunity for vendors and decorators to “MAKE YOUR MARK.” Working in with the creative team at Periscope in Minneapolis, we challenged ourselves to create a unique campaign series to showcase their line of Soft-Style clothing by incorporating animation into our live action shots to bring the creative possibilities to the forefront of their brand.

For this campaign, we delivered a series of six uniquely different animated videos, social media stories as and a full stills campaign for each concept. The challenge was to create each aspect of this campaign a uniquely different combination of stills, video, illustration and animation styles to bring the campaign to life.